Samsung's new mascot has been named G-nusmas. And it's not a joke

A new mascot of the company appeared in the Samsung promo – a small alien creature called G-nusmas. It was shown in an advertisement for the Galaxy Z Flip 3 Bespoke Edition.

SamMobile also reports that late last month, Samsung filed a trademark application for “G-nusmas” with the European Union Intellectual Property Office (EUIPO). The documents include a 3D render of the character smiling at the camera. He reminds me a bit of Stitch from Lilo & Stitch.

Officially, G-nusmas can be presented at the Unpacked 2022 presentation, which will be held on August 10th. There, Samsung should announce new Galaxy Flip and Galaxy Fold foldable devices, as well as the fifth iteration of the Galaxy Watch 5 smartwatch and its Pro version.

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