Why do we make podcasts
Our readers do not always have enough time to carefully study articles, interviews and other texts, even the most useful and interesting ones. And then podcasts come to the rescue.
It is convenient to listen to them at any time: at home, on the subway or while walking in the park. To do this, you just need to download one of the applications for Android or iOS and find the show of interest.
The audio format, unlike video, will not require visual attention and will not take up a lot of Internet traffic. The only thing you need to do is plug in your headphones and press the Play button.
Approximately a quarter of Internet users in Russia listen to audio shows at least once a month. Moscow is ahead of the regions in this indicator. By the way, men listen to podcasts more often than women. Among the most active listeners are young people and adults up to 44 years old.
The audience of podcasts is growing every year. According to the forecasts of the Audio Advertising Committee of the Interactive Advertising Bureau (IAB) Russia, in December 2024 it will reach 28 million people in Russia.
Head of Lifehacker’s podcast department.
Podcasts in Russia, and in the world as a whole, are still a new and little-studied format. Therefore, it is very interesting to understand it. You feel like a kind of pioneer.
This year we even conducted the first large-scale study of the podcast advertising market, which helped us and our colleagues to make the industry a little more understandable and transparent. We are not going to stop.
What kind of podcasts do we make
Now Lifehacker has 13 podcasts. We have included only the latest and most relevant audio shows in the selection.
1. Lifehacker Podcast
This is our most popular project. Since the premiere, its releases have collected more than 14 million plays in total. The podcast is based on Lifehacker’s popular articles on productivity, finance, motivation, health and relationships – everything that makes life easier and simpler. Presenters choose the best materials and then “repackage” them into an audio format. Issues last from 5 to 15 minutes and are released on weekdays.
Turn on audio lectures on Yandex.Music , Apple Podcasts and other platforms .
2. Life hack
This is an ultra-fast podcast format – 2 minutes of pure benefit! The episodes focus on the topics of health, productivity, and relationships. Every weekday we publish a portion of the best advice for everyone who values their time.
Listen to them on Yandex.Music , Apple Podcasts and other platforms .
In this project, film critic Alexei Khromov and a big movie fan Mikhail Volnykh break down stereotypes about various genres, talk about important events in the film industry and advise on what to watch and what films to stay away from. And the presenters are also trying to figure out what the director of this or that picture wanted to say. And they do it so masterfully that the three seasons of The Caretaker went off with a bang. The fourth is not far off.
You can find all episodes of the podcast on Yandex.Music , Apple Podcasts and other platforms .
4. Look, it’s easy
In the episodes of this podcast, we talk about complex things, processes and phenomena in a simple and understandable language. For example, about NFT, the nuances of quantum mechanics, the structure of the Doomsday Vault, gaslighting, kaizen and much more. If you often wonder what this or that term means, why it appeared and why even understand its essence, pay attention to “Listen, it’s easy” – the podcast will help with the answers.
All of its releases are collected on Yandex.Music ,Apple Podcasts and other platforms .
5. Who would talk
In the first season of this talk show, the three presenters discussed notable events in Russia and the world, Lifehacker’s articles, films and music. And they joked a lot and talked with the audience live during the recording of the episodes. In December 2021, the podcast took a break, but returned in August 2022 with a new line-up and a new format.
In the second season, presenters Mikhail Volnykh and Daria Bakina, together with psychologist Elena Kotova, talk about mental health and help listeners understand situations that are ambiguous from the point of view of psychology. If you encounter difficulties and don’t know what to do, write to Lifehacker’s Telegram podcast bot. We will analyze your story anonymously and without judgment.
Subscribe to “Who would say” on Yandex.Music , Apple Podcasts and other platforms .
6. I’ll tell you
This is an audio quiz in which the Lifehacker editors and friends of the publication play. One episode – one intellectual duel. In each issue, team members answer questions about everything in the world to find out which of them knows more than the most obvious facts and knows how to find logic where it is well hidden.
The winner earns a point for his team and chooses a punishment for the defeated opponent, who will either have to tell the most embarrassing story of his life or sing karaoke. Throughout the season, points earned by players are summed up. In the final, we will find out which team turned out to be smarter, more resourceful and more successful.
You can find all episodes of the podcast on Yandex.Music ,Apple Podcasts and other platforms .
In addition to those listed, Lifehacker has several more podcasts: “ Now it’s clear ”, “ Living in a metropolis ”, “ Fin or Tech ”, “ Plantain ”, “ Spent ”, “ Audio trainer ” and “ Auto -da-fe”.
Who Makes Lifehacker Podcasts
In 2022, Lifehacker’s podcasts sounded with new voices. The host Ekaterina Tyurina left the team, and Daria Bakina took the place at the microphone. Together with Mikhail Volnykh, they not only host podcasts, but also find the most interesting topics for releases, direct editing and work on ideas for new projects.
Now you hear the voice of Daria Bakina in the Lifehacker Podcast, Lifehack, I’ll Tell You and Who Would Talk.
Lifehacker podcast host.
Before podcasts, I worked in radio. Music radio stations are limited to a certain format, which requires the hosts to behave and sound on the air. For example, if you work for a youth radio with energetic music, then you can’t sound like a reflective man over 45, because it’s “out of the box”, you have to sound cheerful and youthful.
Everything is possible in podcasts. Record a short episode and be serious in it, and then record a long one and shoot jokes every two seconds. Whether someone will listen is another matter. But if you have an idea, desire and a microphone, you can realize any of your podcast fantasies – and no one will forbid you.
The presenter Mikhail Volnykh also voices the Lifehacker Podcast, works on Lifehack and The Caretaker, participates in Who Would Talk, and is preparing to launch a couple more cool projects. For a long time he worked on the radio – broadcast live. The work is fun, but it requires strict adherence to timing, because the broadcast cannot wait. Therefore, podcasts for Mikhail have become a real outlet.
Lifehacker podcast host.
The main advantage of podcasts is that they can always be edited. For example, once in the issue of The Caretaker, Lifehacker film critic Lyosha Khromov talked about how in the last part of Star Wars one of the central characters utters the phrase “I am your grandfather.” Apparently, it was supposed to sound as epic as “Luke, I’m your father.” But it turned out like a physical education teacher performed by Nagiyev. And at that moment I was covered with a fit of laughter, I could not stop for several minutes. On the air, it would have been a complete failure, but podcast listeners did not notice anything thanks to the magic of editing.
Sound engineers Dmitry Musin and Kirill Vinnitsky are responsible for the magic of editing in Lifehacker’s podcasts. They know how to put together a coherent release out of the chaos of original recordings. So that the listener enjoys how smoothly the speech of the hosts flows, and does not even know that a lot of painstaking work was done on the recording.
Sound engineer for Lifehacker podcasts.
I’m like a gray cardinal who hears what will not get on the air. I am very happy when the presenters leave some jokes for me. These jokes will not go into the final cut, but it is very sweet and pleasant. Or, for example, in the quiz podcast “Scha I’ll Tell” I was, in fact, the very first listener and the first fan. It’s like watching your favorite show before the world premiere.
Kirill Vinnitsky also enjoys the advantages of his official position. But in your own way.
Sound engineer for Lifehacker podcasts.
A lot of life hacks go through me, and it helps me a lot in everyday life. More than once I used the usefulness that I heard during the installation. I also love sound design, so the Listen, It’s Easy podcast was a great place to experiment and practice my sound engineering talents.
Sometimes it happens that the topic really interested the audience and collected a lot of auditions, but there is little feedback. So feel free to write what you liked and what not, leave comments and put stars.
As you already understood, a great podcast is the result of a great multi-stage work of the whole team, from preparing the release plan to editing and promotion.
Lifehacker podcast editor.
Our podcasts collect hundreds of thousands of listens, because everyone on the team knows their job and masterfully copes with it. But sometimes we “share” work with colleagues. For example, during editing, the sound engineer may tell me that a piece of text is difficult to write and it would be nice to add an explanatory example. Exactly as I can offer to complement the sound design of the release with internoise, which seems appropriate to me. This is how teamwork coolly refreshes the sometimes blurry look and allows you to make releases better.
What will happen next
Lifehacker has a whole collection of podcasts that vary in subject matter and format, but we strive to do more and better. That is why listeners will soon have fresh seasons of popular shows and completely new projects. To stay up to date with the news, join our Telegram chat “ Lifehacker Podcasts ” or follow the publications in the “ Podcasts ” section.
What new topics and formats would you like to hear on podcasts? Tell in the comments.
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